How much respect and money would I get if I was a king? And how much attention would I be given if I was a great hero? If I was famous and appeared in many advertisements and one day I fell sick, do you think the advertiser would help me out? I have been thinking about these questions recently, as I have been noticing many companies here in Africa, and across the world using lions in their advertising. Here is one example where a lion is advertising a DVD player.
And another for a fridge.
I have also seen lions advertising DHL, beer and many other things. Maybe you have seen the lion roaring at the beginning of some films? But if I were to go these companies that use the lion to help them sell their products and ask how much they pay to help conserve these beautiful animals, I bet you it is very little, or nothing at all. I think anybody that uses a lion as a logo or trade mark should pay a small percentage towards their conservation. Otherwise what will happen when the lions all die out? It will certainly not be a good advertisement for them anymore!